Image Insight’s main screen: a scrolling grid of photographs with a floating toolbar, alongside a ‘My session’ panel holding the coach’s question and the participant’s chosen images.

Making space for deeper reflection

A coaching tool that uses images to help people talk things through, online or face to face.

Watch the demo Try the prototype

Role

Product and visual design

Team

Co-founder and engineering

Timeframe

6 days

About

Bringing coaching cards online

Sometimes it’s easier to start with a picture than find the words. Image Insight brings physical coaching cards into a digital session for coaches and therapists working with adults and children.

The coach asks a question and the participant picks images to talk about. Reflections and next steps are saved in a downloadable PDF.

The co-founder brought me in with a working prototype. My role was to bring some finesse to the interface and improve the workflow.

1 minute demo

1-minute demo: choosing a question, picking images together, then reviewing the session and exporting its summary.

Approach

A calm environment for reflection

I kept the original concept, adding more breathing room, softer colours and clearer actions. The aim was to help people focus on the images and feelings.

Image Insight’s sign-in page: a soft card on a pale teal background patterned with the app’s rounded image-grid motif, with email and password fields and Google or Azure options.
The sign-in page: the same calm palette and generous whitespace as the rest of the app, and a logo built from the signature image grid.
Image Insight’s dashboard: cards for a new session and past sessions, a count of completed and active sessions, and panels for referrals, tutorials and support.
The dashboard applies the same calm treatment across the app: one clear primary action, a light summary of activity, and help within reach.
The session opened to full screen: a large ‘What cards represent your weaknesses?’ heading above three chosen images, with ‘Review session’ and ‘Add question’ below.
The redesign in one view: the question and the chosen images hold the centre, and the rest of the interface steps back.
Image Insight’s session review screen: each chosen image paired with the participant’s reflection, and an Actions panel listing next steps to carry forward.
The session review pairs each image with its reflection and foregrounds the actions to take forward, ready to export as a PDF.

Design details

Try the prototype
Try the interactive icons
View the animated brand motif
A menu opening from the sidebar’s add button: ‘New session — start a session using your default settings’ above ‘Schedule a session — schedule and customise a session’.
A one-page PDF session summary: an Image Insight header, a narrative summary, a list of actions, and the session review questions with their images and reflections.
Two panels side by side: a ‘My session’ panel with the coach’s question and the participant’s chosen images, and a ‘Session settings’ panel with a session name, a Junior/Teen/Adult profile, and optional client name and notes.

Outcome

Early results

The beta reached 120 active users in two schools, with a 71% session completion rate: a baseline for testing the latest improvements.

It gave a focus to answering the question, without distracting from the question. Helen, Client · Source
I love the simplicity. Ed, Head Teacher / Coach · Source
Tom has been crucial in transforming Image Insight from a clunky MVP to an intuitive, easy-to-use product that I’m really proud of. Anna Malone, Co-founder, Image Insight

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